During exam leave, the media staff sat down and discussed what we think makes for a great music video. Three hours later (!) we narrowed it down to 10 things we think a great Music Video should have or do.
Here is our Top 10!
We think the most effective music videos have a mix of the following features :
1 - Instant impact
2 - Non-linear editing
3 - A sense of development
4 - Strong sense of artist identity
5 - An engaging performance
6 - Extremes, binary oppositions and repetitions
7 - Are visually striking
8 - Provoke a reaction
9 - Different layers of meaning
10 - References to popular culture